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S5E11: Bain-Style Mock Case Interview: HardHead Helmets

Strategy Simplified

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Hardhead's Future Earnings?

The cycling enthusias is two % of the adult market. So so far that means we have 75 million of children. Am, then we have four million cycling enthusiasts, and forty million a of the casual bigers. But now we know that hardhead was a leader with 60 % of market share. Yet, at this point, just looking at the size of these segments, what do you think some of the implications areo for hardhead's future earnings?

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