Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

238: How SDRs Can Hit 225% of Quota With Armand Farrokh (Replay)

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

The Importance of Coaching in Interviews

I used to put them through this cold calling exercise where I would say, all right, tell me what you sold. And whether they're good or bad, it didn't matter. Because when they came back, I would give them feedback. The people that took the coaching were the ones that I said, okay, right? Versus the ones who either just didn't take the coaching or tried the exact same approach or just didn't even listen to what I said. Those are the ones I was like, I don't give a shit how good that interview was. If you're not coachable, I don’t care. But again, if you do the exact same thing again

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