Thought Sparks with Rita McGrath, Scott Anthony and Paul Cobban
Thought Sparks
00:00
The Importance of Storytelling in DBS
Paul Inocide: Many, many mistakes that I would hopefully not repeat. One of the things that it really is a key part of the DBS story is the storytelling. You put a D in between these great titans of tech and you say that is our comparison set. And there's just a lot of really good storytelling like that,. It captures the heart of the people who are doing the hard work as well. The older we get, the more I am convinced that the story trumps everything else.
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