Optimizing Funnels and Sign-Up Methods for User Engagement

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This chapter discusses the importance of optimizing funnels in startups, exploring various roles and strategies such as outcome-oriented product management and sign-up requirements. It also delves into vetting event attendees and creating friction in processes for increased customer investment.

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Timestamps:

(0:00) Elliot Shmukler of Anomalo joins Jason to discuss growth tactics for businesses and startups.

(2:33) A primer on modern-day growth for startups from expert Elliot.

(6:20) Why referral programs are so powerful

(9:59) NetSuite. Now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program. Head to http://www.NetSuite.com/twist

(11:39) The 2nd best thing you can do for the growth of your startup!

(15:55) Exploring "Give to Get" programs with examples from Elliot’s success.

(20:36) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at http://www.Squarespace.com/TWIST

(22:13) A critical growth action once you have your virality base is “conversion rate optimization”.

(25:45) The most effective sign-up practived today.

(30:31) Hubspot for Startups - Learn more and get extra benefits for being a TWiST listener now at https://www.hubspot.com/startups. Check out their report “How AI is Redefining Startup GTM Strategy” here: https://bit.ly/hubspot-ai-report

(31:52) The balance of adding friction in the user sign-up process.

(33:57) Elliot dives deeper into his best growth hacks and the most frustrating moments while at InstaCart, Wealthfront, and LinkedIn.

(39:51) Elliot discusses his new company, Anomalo, and its mission to solve data quality issues.

Check out Anomalo: https://www.anomalo.com/

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