4min chapter

Ditching Hourly cover image

Coaching Call with David Thorp

Ditching Hourly

CHAPTER

Positioning Is Strategic Marketing

positioning is a decision that you make about how you're going to talk about your business. Your positioning is working well if you are memorable. The whole point of positioning is to make your products or services, or business over all, more memorable. And whenthe trigger happens, the result or the event that occurs from that trigger, as they say, you need to talk to david.

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