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Building Trust in Negotiations: Keld Jensen's Scandinavian Perspective

Negotiate Anything

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Building Trust in Negotiations

This chapter explores the role of trust in negotiations, offering strategies for creating a collaborative environment that prioritizes shared goals. It emphasizes the significance of emotional intelligence and the impact of cultural backgrounds on negotiation styles, highlighting the pitfalls of zero-sum thinking. Through case studies and personal anecdotes, the importance of clearly communicating intentions and fostering trust to enhance negotiation outcomes is underscored.

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