Targeting Success in SaaS

This chapter focuses on the vital need for defining a specific target market in product development and sales strategies. The hosts share their experiences with product-led growth in the SaaS space, highlighting the importance of understanding customer use cases and the challenges of adapting to different markets, particularly when expanding from the UK to the U.S. They also discuss innovative integrations that enhance user experience and share valuable business insights on adapting strategies to meet evolving needs.