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How to Get the Most Out of Your Marketing Strategy
Marketing is very cross functional in nature. It's really difficult to get things done when you're dealing with different teams who have different priorities, different levels of resources. And so I think it's actually top of mind and hugely important for every business and every marketing team to take a look at their organization. If you've got various members on your team, how do you keep them motivated? Make sure that everyone's working towards the actual task at hand?"