378: Follow This Strategy And Never Depend On Amazon Again With Shep Hyken
The My Wife Quit Her Job Podcast With Steve Chou
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The Loyalty Question
When we think of loyalty, we don't need to think about what am i going to do to get the customer to come back again and again and again. Every interaction they have with me is planting a seed for what's going to happen the next time i want to buy another car. So we're always focused on the next time, every time. Because the next time does lead to a lifetime of loyalty. And so that's marketing, what i just talked about. Let's talk about the actual experience.
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