What's the Real Hero of the Brand?

On the retention side, i think there's a lot that you can do with the founder. And furthermore, how more intimate does it get than wearing something? With beauty and jewellery is such a intimate category,. You've taken the step to put this on your face. But outside of that, you don't see that in soft ware as a service or men's wallets. On strategy: Does it only come wit experience, or can you actively train yourself? I love jess, this is higher fire team.