2min chapter

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Marketing web3: Audience, Community, More

a16z Podcast

CHAPTER

How to Define Marketing Broadly

The reputation of marketing was damaged from Web2 style marketing, which involves influencers on Instagram. Marketing is about finding the people that actually want or would want the product if only they knew about it. It's a part of the product market fit process to match the product with its audience and see how that match is going.

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