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Optimize Lead Generation from Events, with Micheál McGrath

B2B Growth

00:00

What's the Difference Between a Webanar and an Event?

I love that with webenars too, because as long as you're not keeping it to top a funnel, you do. You'r hitting on a pain point that's giving you information on the people that attend. I would describe events being almost you can use them to go after a different persona where weboners will find it hard to sell. And an evence like a get a small get together of customers. They might be more strok, and they might bring a higher level of leadership to those,. A v p level or c sweet level.

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