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12min chapter
Joshua Weissman: Monetizing Your Passion and Building an Online Empire
BigDeal
Navigating Food Content Creation
This chapter explores the evolution of food content creation, focusing on ASMR and TikTok's short-form videos. The speaker shares personal anecdotes about the humorous beginnings of their video career, reflecting on viral moments and the need for authenticity in a crowded space. Emphasizing creativity over competition, the chapter highlights the importance of passion and genuine self-expression in the content creation process.
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