2min chapter

The Animalz Content Marketing Podcast cover image

The Animalz Principles of Quality

The Animalz Content Marketing Podcast

CHAPTER

Why Audience Matters So Much

i feel like in content marketing, people like talk about audience all the time. But really, if you truly get to know your audience as if they were your best friend, that is so important. This is the exact reason, like, you're either catering to the art world world, or you're catering to like, the law and police, right? Two completely different things. You've got to know what motivates those two different people and what those two separate people care about.

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