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Episode 81: Todd Henry On The Motivation Code

Above The Business

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How to Write a Motivation Code

Todd: I first came across the research that forms the backbone of the motivation code in 2016. A friend of mine, Rod Penner, who actually was a co-author on the book, he helped pull together the research for the book. He wanted me to work with them on writing a book about this research. Todd: It became pretty obvious this was going to be the book that I needed to write.

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