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#10 - Using $1k to Build $100M Deodorant Business
My First Million
Are You Sure You Can Charge 12 Dollars for Dioderent?
Dioderent costs 12 dollars at walmart, 12 dollars a target, and 12 dollars at our own sight. The entire natural dealer in industry when we launched was toms o mane, which was 30 million dollars. By the time people were tlling us, it's a 30 million dollar total addressable market. We're doing 30 million dollars a year at this point.
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