The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO GET CLIENTS TO WANT TO TALK WITH YOU IN B2B SALES AND SELLING

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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From Unconventional Beginnings to Sales Success

The chapter follows a guest's journey from a non-sales background to leading a sales department, sharing insights on transitioning from hospitality to sales during the pandemic. Emphasizing personalized interactions over traditional sales tactics, the speaker discusses the importance of genuine engagement in B2B sales, building trust with clients, and creating urgency without manipulative tactics in the sales process.

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