How to Reach Out to the Diversity of the Sport

Despite establishing a career in the financial domain after college, Amy Charity took a big gamble, trading boardrooms for race courses. She is now a former professional cyclist and member of a World Championship time trial team for the United States, and author of "The Wrong Side of Comfortable." Her new career is co-founder and owner of the SBT GRVL gravel event that has become one of the marquee cycling events in North America.

Charity now focuses her efforts in the cycling community, bringing more diversity and new cyclists to the gravel roads of Colorado. Additionally, she's become a coach to several beginners learning and training their way to take on the various distances of SBT GRVL. She has created an opening for more riders to experience the gravel scene through partnerships with other cycling advocacy groups.