3min chapter

Creator Science – Learn from today's top content creators cover image

#157: Phill Agnew - The psychology MrBeast uses to hook you

Creator Science – Learn from today's top content creators

CHAPTER

The Importance of Costly Signaling

Jay Parini: Costly signaling is about sort of money and investment. If you are spending a lot of time creating something, it's just really valuable to highlight that. He says Patagonia famously refused to sell their sweaters to employees of firms that do damage to the environment. Parini: I think that costly signaling could apply to opportunity cost in some ways too.

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