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I think humans are generally, I think kind of like, we just have this thing where we get an idea and we just run with that idea. So it's almost like you're sort of like, every time you take a step, you're testing the ground in front of you before you put your weight on it. And so easy to get stuck in the way you think if you're not testing it with other people. It doesn't have to be as formulated as it might be in an enterprise company when we're going to release something. Definitely any, any outside kind of insight is much better than, you know, insular kind of thinking, you know.