103 Creating a Customer Journey with Mike Lackman, CEO of Trade Coffee
Well Made
00:00
Can You Turn That Into an Advantage?
There's a real communication problem there where, especially I think with sunships because it's going through the traditional channels. For us, definitely embracing our wrinkles to get this experiment done effectively was an important thing for us. The feedback was so disproportionately positive because we included people in the conversation. And yeah, I don't know if better executed the same thing could have gone well.
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