13min chapter

Industry Relations cover image

I Can't Make You Love Me

Industry Relations

CHAPTER

Navigating Leadership Challenges in Real Estate

This chapter examines the National Association of Realtors (NAR) as it faces criticism for its leadership's confrontational tactics amid dissatisfaction among its members. It explores the potential consequences of expelling a key entity, the Phoenix Association, alongside the broader implications for membership engagement and decision-making. The discussion emphasizes the crucial role of charismatic leadership in shaping the future of real estate associations and the necessity for a new approach to attract and retain members.

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