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2min chapter
Zapier: How Lane Scott Jones proved a 454% ROI on content
Content, Briefly
Navigating Content Challenges During Economic Uncertainty
This chapter explores the difficulties faced by the content marketing industry during economic uncertainty, highlighting layoffs and budget cuts. It underscores the importance of demonstrating the value of content through data-driven insights to improve communication with leadership and enhance budget discussions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode