18min chapter

Ahead of the Game cover image

Understanding Your Audience with Rand Fishkin

Ahead of the Game

CHAPTER

The Evolution of Social Media Networks and Consumer Trends

Exploring the evolution of social media platforms like MySpace and Twitter, along with the changing dynamics of relationships between brands and consumers. Delving into the diverse consumer trends shaped by factors like streaming services and personalized content delivery, leading to hyper-diverse music consumption habits and specific preferences. Discussing the role of familiarity bias in marketing and content creation, and showcasing the varied use cases of Spark Tarot in understanding audience behaviors across different industries.

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