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53. Step Up and Stand Out: How to Create the Right Environment for Communication
Think Fast Talk Smart: Communication Techniques
The Basic Principles in Decision Making
When people make a decision, when they valuat you, that evaluation is inherently comparative. So first of all, let's figure out what their china compare us to. And the second thing is, try to induce a comparison that favors us. The other basic principle is simplicity. Our minds are extremely capable, but also extremely cheap.
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