When people make a decision, when they valuat you, that evaluation is inherently comparative. So first of all, let's figure out what their china compare us to. And the second thing is, try to induce a comparison that favors us. The other basic principle is simplicity. Our minds are extremely capable, but also extremely cheap.
“You’re not going to hit the mark with everybody, but you still need to be mindful of everybody,” says Jonathan Levav, the King Philanthropies Professor of Marketing. “That’s critical to create an environment where communication is effective.”
In this podcast episode, Levav sits down with podcast host Matt Abrahams to talk about the science behind decision fatigue, how to lead effectively while working from home, and how to create the right company culture both in the office and online. The right communication, Levav says, fosters an environment for creativity, innovation, and collaboration. “How can you encourage those serendipitous conversations that tend to happen in person?”
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