This chapter explores the effectiveness of persuasive language and discusses the importance of supporting sponsors. It also introduces guest Michael McQueen.
Despite technological advances that have changed how we communicate, the psychology that dictates our persuasion, decision-making, and thinking remains the same.
The effects of rationalizing our existing beliefs and the power of our expectations and perceptions.
The importance of not defining ourselves by our opinions.
Practical persuasion techniques such as priming and the power of sequence, as well as the effectiveness — and associated dangers — of using fear as a persuasive tool.
How an understanding of these concepts can improve our ability to communicate and persuade — even when society seems hopelessly polarized (and doubly so during an election year).