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3min chapter
The Future of Marketing, Disruptive Business Models, Growing in Unfair Ways
Marketing Against The Grain
How to Build a Great Marketing Team
Team structure has indirect impact on your growth, but is not a cor growth leaver as't. You can get with an inefficient team structure and still actly be a really good marketing team in terms of execution because the team is small enough. Every builder or creator at some point has to become an operator when you manage a large team. And my recommendation is every builder or creator should have access to an operator. That should be a centralized function within market, and they should do it for everyone.
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