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55. This Vaccine Lottery Seemed Like a Great Idea. Why Didn’t it Work?

Freakonomics, M.D.

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Are You Ready for a Fresh Start?

Kitty milkman is a professor at the wharton school at the university of pennsylvania. She co-directs the behaviour change for good initiative, which i run with angela duckworth. Katy's research focuses on bhavior change and health; how can we get people to change their behaviors? We'll see if yew agree orifyo say immediately that was a silly design decision in this week's freconomics radio show.

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