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The Unfair Advantage of Hiring a Nerd in Residence
The late checkout model is very pick a niche down even more like go super niche. When you're creating a product that might be for people who drive Volvos, you need to hire someone who knows everything about Volvos. So I think one way to get an unfair advantage is by hiring some of these community leaders or just like nerds. And when I say nerd, I mean in like the most like loving way like you and I are both nerds. You're like a climbing nerd once upon a time, pre-kids Yeah.