
The Science of Persuasion | Vanessa Bohns
10% Happier with Dan Harris
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The Dynamics of Influence and Agreement
This chapter explores the speaker's personal experiences and research into the complexities of influence and social interactions, revealing that people often underestimate the willingness of others to comply with requests. It discusses the psychological discomfort associated with denying requests and highlights strategies for navigating these social situations effectively. Additionally, it examines the balance between assertiveness and aggression in communication, emphasizing the effectiveness of gentle approaches in persuasion.
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