The Reality of Pricing

Bob Greene: Promoters don't specifically say, give me some of that $8 or $2. The venue has already got a relationship with the venue and is getting his rebate as a business overall. It's very different than sports, which is a badge of honor to say this courtside costs $16,000. But it's the Super Bowl. That die heart fan doesn't get on Twitter because I can't see the Lakers for $66.