3min chapter

Product Momentum Podcast cover image

Special Edition / Entering the Age of Intelligence, with Todd Olson & Trisha Price

Product Momentum Podcast

CHAPTER

Finding Critical Insights Through the Ideation Process

In this chapter, the speakers discuss their process for finding critical insights through the ideation process. They talk about their initial approach of using their machine learning team to analyze data and come up with ideas based on patterns, but they shifted their thinking and focused on the user experience and workflow instead. The chapter discusses the challenges faced when creating a useful application and highlights the importance of understanding the jobs to be done and pain points of users.

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