12min chapter

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Next Unicorns: Developing drugs to extend dog lifespans with Loyal CEO Celine Halioua | E1799

This Week in Startups

CHAPTER

The Power of the Placebo Effect

This chapter explores the placebo effect and its potential impact on drug trials, particularly in the context of developing drugs to extend the quality and length of a dog's life. It discusses the challenges of proving the efficacy of stem cell therapies, the regulatory gray area surrounding these therapies, and the importance of understanding potential side effects. The chapter also touches on the subjective nature of perception and how it can influence outcomes in surveys.

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