User Surveys Aren't That Valuable When Choosing a Startup Idea

Dalton: Surveys are a useful way to get certain kinds of feedback. But when you're looking for fundamental truths or trying to find your first customer, you want to be harsher and harder. He says Airbnb got users in the very early days by offering free digital photos as part of their service. Dalton: A survey that I've seen really be horrible is there's a tiny subset of your potential users who actually have expertise.