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Introduction
Joan Baudrillard seems weirdly obsessed with the popularity of jogging in the United States. The French philosopher's 1986 book America is an amazing coffee table book. Speaking evokes the end of the world, more than a man running straight ahead on a beach,. swathed in the sounds of his Walkman. Cucooned in the solitary sacrifice of his energy, indifferent even to catastrophes since he expects destruction to come only as the fruit of his own efforts.