The key is to... you build an email list as a byproduct of generating appointments and making sales through a normal funnel. You don't want to ever be in a situation where you're spending money to generate leads and hoping that they're going to pay in the future. It's basically useless unless you mail it consistently and add value and produce some content. What do you mean by the group coach model? There's a... ...not... ...to try a thing for one guy, right? A group coaching model verse? Like during or is that an... ...through out amount of money?