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21min chapter
Josh Kaufman: The Shocking Link Between MBA & Career Success! The Easy Hack To Making Money Whilst You Sleep!
The Diary Of A CEO with Steven Bartlett
Selling Benefits Over Features for Success
The chapter emphasizes the significance of focusing on the benefits rather than the features of a product in marketing and sales, utilizing storytelling to engage customers' imagination about a positive future with the product. It also discusses the essential components of a successful business, such as hiring curious, engaged communicators who align with the company's vision and understanding the core parts of a business for value delivery. Furthermore, it delves into the importance of financial considerations in launching a company, highlighting the need for proper fund allocation, financial analysis, and monitoring crucial financial metrics for sustainability.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode