Looking for some creative marketing tips for your next campaign?

Unlock mail’s creative potential in our Mail Unleashed episode with Jack Gallon, Executive Creative Director at The Gate.

Alongside Rory Sutherland their conversation ignites around the creative freedom mail offers and how it gives you the unique chance to touch every sense.

During the episode, Jack and Rory share:

Why great ideas needn’t break the bank when it comes to mail
How mail can complement other media and tell a fuller story
Real-life success stories with mail marketing from IKEA, P&O Cruises and O2
Why mail creativity is almost limitless

Listen in on the conversation and wander through the meadows of imagination to discover what great mail ideas look like.

00:00 Intro

1:50 Why direct mail marketing is a stage for creative ideas

03:15 Physical creative mail can enhance digital

04:05 Why the silo effect can impact brand storytelling

5:11 Jack’s examples of creative direct mail – P&O Cruises and O2

07:48 Rory & Boots UK – The impact of personalisation in marketing

09:33 Why appealing to the five senses matters

11:17 Outro

Jack Gallon is an award-winning Executive Creative Director with years of experience shaping standout campaigns for some of the world’s most recognised brands.