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CM 215: Roger Martin on Rethinking Management

Curious Minds at Work

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The Relationship Between Revenue Forecasting and Your Clients

When i a became co head of the consulting firm that i was with, I banned revenue forecasting. If your clients happen to be like, doing well and asking you to do more stuff because their business is doing great, they're going to cut something off. And so kind of, more is better a but as long as you're selling stuff that the firm really wants to sell, and it's good for clients, then more is more is better. Go get im.

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