4min chapter

Outbound Squad cover image

Personalizing your outreach with Nadja Komnenic

Outbound Squad

CHAPTER

The Hardest Part of the Transition From Marketing to Sales?

When you're writing sales emils, you're actually building relationships. With marketing, you're just elibering and not even expecting the answer back from that person. One thing i always say is, i don't prospect to make a sale. Prospect to start a conversation. And tet, and that lineis really well with it like the gol ti, get a reply. I'm sure you guys find that when someone replies to that first email, they're so much more likely to respond back when you respond their email.

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