S2E17: McKinsey Case Interview Example
Strategy Simplified
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The Sales Process for a Patented Product?
There are no competitors right now. This is a patented project. And because we issued the patent 10 years ago, no competitors have worked on developing anything that's similar to it or like it. So that's, I would say, in general, good news. But then in terms of the customer benefits, we might calculate that in just a minute before we do that. Sure. What factors should the client consider specifically when they're thinking about building a sales pipeline for this product? Sure. With 125 orchards in, then each orchard is, none of the orchards are going to be in the billions or likely none of them are even in the hundred million. Okay.
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