#407: How to Design Transformative Customer Experiences Using Business Storytelling
Business of Story
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Building Transformational Experiences Through Storytelling
Learn how to apply the ABT now with our quick online course called the ABTs of Agile Communications. Your messages will be clearer, more compelling and safe at home every time. Learn why understanding the transformation economy is crucial if brand strategists want to tell stories that keep customers engaged and motivated over long periods of time. And learn how Aronces employed aspirational storytelling techniques while leveraging a strategic partnership with Oprah to differentiate a wellness brand.
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