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316 - Experience Design is Product Management

This is Product Management

CHAPTER

How to Get Everyone Rowing in the Right Direction

"It's really about a vision that is around what I call the other business you're in," he says. "What actions are you doing, what actions are you setting up for your employees?" Sout Plus' activities are mapped to reinforce their positioning as 'the love airline,' she adds. "[The] foundation of getting everybody rowing in the right direction ... is important."

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