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The Importance of Recognizing Our Flaws
Most self-help is designed to expose our flaws. It's not inherently corrupt, but it's part of the reason that self-help experts have this really subtle way of making you feel like crap. So if you don't feel a lack, then you're probably not going to go out and search for that book with the title that seems to offer the solution to your problem. If you didn't feel less than, if you didn't feeling like there's room to improve, you probably wouldn't feel the need to consume any form of self-help in the first place.