#59 - Stop Losing Deals When You're Not In The Room with Nate Nasralla
The Learning Culture Podcast
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The Importance of Clear Communication in Sales Processes
The central thesis is that sales reps don't close deals buyers do. And so the question is, have you built not just one, but a series of champions and enabled them with a very clear message to guide those internal conversations when again you as the rep can't be there? So it doesn't matter how clear or crisp your pitch was and what happened in the sales meeting, it all comes down to that moment. If your champion can knock that message out of the park, then you have a deal that's going to continue to move forward. It shifts the posture of a sales rep from selling to buyers or selling to that champion to then selling with their champion by enabling them with a clear
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