The Importance of Informing a Culture

I think a lot of it is the culture in forming the people, part of it's the people in forming the culture as well. If you find yourself working 12 hour days because it is a source of ego validation, then that probably says something about you and how you choose to spend your time. But I'm scooting around your question around the culture. Part of the thing is let's run experiments, small teams, maybe even one day a week. We've tried different ways of working or maybe, Hey, let's automate one process. There's this tool called LeadIQ. Let's use that for a week or two and see what sort of results we get. Oh man,