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Ep26: Nailing Product Positioning; w/ April Dunford, Consultant / Author of "Obviously Awesome" — Product Market Fit podcast
Product Market Fit
Postman: A Platform for Testing and Documentation
When Postman first started, there was this idea that they were an API testing tool. And then they kept adding new functionality and broadening out what you could actually do with the platform. They have kind of a product-led growth motion, right? So anybody can sign up for this thing, and individual developers can start using it. But the sales motion on this thing is that enough people inside the company start using it,. It tells this story about why should you standardize on this tool across the whole enterprise.
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