The Importance of Apologies in Generating Forgiveness

The research that we have done on this has actually pointed to the fact that that sorry demonstration is really important. While government apologies are great from the victims group perspective, what people want from the apology, from these collective problems, is really a belief that the offending group as a whole is remorseful. And so when you get, you know, thousands of people marching in the streets saying how sorry they are for what happened, that's actually quite impactful relative to jus some politician who's getting up there and saying something for possibly political reasons.