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How To Be More Persuasive, Get What You Want, & Leave A Better Impact On Friends, Family, & Strangers With Vanessa Bohns, PhD

The Liz Moody Podcast

CHAPTER

The Importance of Emotional Tweets

The stuff that is most widely shared and most widely circulated is usually emotionally resonant, not factual. It's being shared because it's hitting an emotional trigger, not because it's technically right. Emotion is really tied to action, so much more than just thought and cognition. The things that actually get you feeling in your belly, I got to share this? They're the things you want to double check over and over before you actually do share them.

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