Motivation Equals Reason Times Plan Minus Pain

Motivation equals reason times plan minus pain. A lot of people will start out with a really good reason for doing something, but they end up not sticking with their goals because they haven't actually slowed down long enough to make like a specific plan that accounts for the obstacles you're going to be facing having a great reason by itself. But a plan is a force multiplier for your good reason. And so when we attach a plan to areally good reason, something incredible happens. We start to see that everything explodes.